Pure Envy manufactures proudly South African trendy products as well as importing hot new trends from all over the world.

Pure Envy Cosmetics strives to be on top of all new market trends worldwide and to become a leading trend setter in professional hair industry.

Pure Envy – Pure Attitude

Founded by the Janine Theron, Gerome Cooke and Melanie van Schalkwyk in 2009; A younger generation that is willing to take the professional hair industry to the next level.

Pure Envy Hair Cosmetics is a sister company of Icon Hair Cosmetics which focuses on trendy, funky and new innovations in the professional hair dressing market.

Pure Envy manufactures proudly South African trendy products as well as importing hot new trends from all over the world.

Pure Envy Cosmetics strives to be on top of all new market trends worldwide and to become a leading trend setter in professional hair industry.

Pure Envy – Pure Attitude

The two brothers are hairstylist and still own several hair salons. They founded their company because they wanted to make the best products for hairstylist.

Artistique Nederland B.V. is an innovating and dynamic company based in Deventer in The Netherlands and is established in 1995 by two brothers, Paul and Willy Göbel.

The two brothers are hairstylist and still own several hair salons. They founded their company because they wanted to make the best products for hairstylist.